World Trademark Review’s popular trademark and brand protection summit is scheduled for December 3, 2021.

The event, WTR Live- The Future of Trademark and Protection, is being held live in London.  Additional sites in New York, San Francisco, and Chicago have been cancelled due to the latest COVID concerns.

The agenda focuses on how to future proof brands and cost-effectively manage the legal function.  Break-out sessions include the following topics and speakers:

1.   Improving for tomorrow: what the future trademark function will look like

Post-covid trademark registration and protection budgets are being looked at with greater scrutiny.  Topics include:

  • Best practices to handle a trademark budget
  • How the future trademark team may differ from today’s practices
  • Career and skills tips for navigating the future landscape

Featured speakers:

  • Lorenzo Litta, CBO and Legal Counsel, Brandit;
  • David Llewellyn,  Head of Trademarks, Arm
  • James Sweeting, Head of Legal, Superdry
  • Sheena Yonker,  Brand Protection Manager, Lipsy

2.   Future proofing your online brand protection strategy

With technology comes more sophisticated bad-actors.  Topics include:

  • New approaches to online brand enforcement
  • Amazon brand registry, Alibaba’s Anti-counterfeiting Alliance, and other marketplace solutions
  • How to manage the brand enforcement relationship with e-commerce and social media platforms

Featured speakers:

  • Claire Jones, Trademark Director, HGF
  • Marilyn Krige, Senior Global Anti-counterfeiting counsel, RB
  • Tom Scourfield, Co-Head of International IP Group, CMS

3.  Beyond cease and desist:  taking a case from online to offline

Brand owners have many options to legally enforce their rights, from Alternative Dispute Resolution (ADR) to court actions.  Topics include:

  • Evaluating moving from online enforcement to offline tactics
  • How to collaborate with third-party brand enforcement partners
  • Justifying brand enforcement ROI and cost management

Featured speakers:

  • Alessandro Cimaschi, Senior Legal Counsel, Orange
  • Jak Cluness, Head of Global Brand Protection, New Era Cap
  • Paul Dicken, Director Brand Protection, Liverpool Football Club
  • Richard Ferguson, IA Director, Stobbs IP

In addition to the above, there will also be a session on litigation best practices.  This will include various aspects of effectively supporting a brand enforcement case, from evidence gathering, to surveys.

Tags: Lorenzo Litta, Richard Ferguson, Tom Scourfield, WTR Live
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James Hastings is an attorney with the U.S. Trademark Trial and Appeal Board Practice Group of Practus, LLP.  He is a certified mediator of the INTA Panel of Mediators, an international roster of select professionals with expertise in trademark dispute resolution.

James is…

James Hastings is an attorney with the U.S. Trademark Trial and Appeal Board Practice Group of Practus, LLP.  He is a certified mediator of the INTA Panel of Mediators, an international roster of select professionals with expertise in trademark dispute resolution.

James is the publisher of Trademark Opposition Lawyer, an online advisory dedicated to helping brand owners understand important issues that arise in proceedings before the U.S. Trademark Trial and Appeal Board.  His commentary has been featured on Corporate Counsel, Law.com, LegalZoom,and other digital publications.

He devotes his practice to trademark opposition and trademark cancellation proceedings before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office.  Over the course of his career, he has represented the interests of numerous national and international brand owners in trademark litigation matters in both the U.S. District Courts and before the U.S. Patent and Trademark Office.

Prior to his current affiliation with Practus, LLP, James was in-house counsel to a New England-based catalog retailer, where he was responsible for developing trademark portfolio acquisition, protection, and licensing strategies.  Earlier in his career, he was a partner and associate at intellectual property law firms in New York, where he was engaged in trademark portfolio and intellectual property protection work on behalf of well-known fashion and personal care brands.

James is a member of the New York and Connecticut bars.  He has lectured at University MBA programs and legal education conferences on the issues of trademark protection and e-commerce law.

Past and Present Membership

  • International Trademark Association
  • Association Corporate Counsel

  • National E-tailing and Mail Order Organization of America

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